Ever since 2013, when she became famous for dancing seminude in Robin Thicke’s “ Blurred Lines” music video, images of Ratajkowski have diffused across the internet. “Having your own company, you’re the one who decides what the images are of your body that are going out in the world.”Ĭontrol is big for the supermodel. “As you see, you’re in my safe space,” Ratajkowski said, sitting on a pink velvet couch facing the room where her team was tending to her child. He and her giant Husky mix, Colombo, were the only boys around. Sylvester is the 8-month-old son of the apparel company’s founder and chief executive, Emily Ratajkowski. Beside racks of bathing suits and “city sets” (matching crew necks and bike shorts bearing versions of the logo also found on the hand towels in the bathroom), they sat around communal tables, cooing over a baby.
On a September morning in SoHo, the airy, light-filled Inamorata office was filled with women.